Wednesday, November 16, 2005
You Say Scan-Commerce, I Say Physical World Connection
I like this term "scan-commerce". A summary of how cell phones will turn into commerce devices when they can scan barcode or take a picture.
E-commerce has grown up. Now get ready for its pluckier younger sibling: Scan-commerce. Several emerging companies -- among them, Scanbuy and NextCode -- are developing applications that help consumers turn their cell phones into pocket scanners.
Download special software to your phone, and you can use Scancode's ScanZoom service, to comparison shop from a store aisle. Say you're in a bookstore and discover a book that looks interesting.
Take a picture of the bar code on the back of the jacket, wait for your phone to connect to the Internet, and you can retrieve reviews or find the retailer offering the best price. Meantime, Semacode is developing a new type of optical bar code that's embedded with a URL.
Think of scan-commerce as e-commerce circa 1996. The two-year prospects are modest. The 10-year prospects are mind-boggling.
What will this need to work? Physical World Hyperlinks