Can you see the mobile marketing opportunities with this?
From NetImperaitive Multimap and TXT4 launch SMS store finder
Online mapping service Multimap has partnered with text response service TXT4 , to launch a service that lets advertisers send nearest store information to customers responding to advertising and promotional campaigns via text.
Mobile users can send an SMS reply to brands’ adverts with their name, house number or postcode, and Multimap then validates and geo-codes the data, and compares the results against the client's database.
An SMS is then sent to consumers with full address details of their nearest store.