Sunday, November 27, 2005
Cameraphone And Barcode A Powerful Tool
Another news medium is recognizing how powerful the camera and barcode combination will be. At this point it's a matter of educating the "early adopters" before the masses utilize this.
From US News.com Ringing up the best bargain
It turns out those cameras built into almost every new mobile phone actually are good for something: They can recognize bar codes and use that information to connect to websites.
"Your cellphone is your mouse, and you surf the real world," says Joe Jensen, marketing director of NeoMedia Technologies, one of the companies exploring the potential of using cellphones for shopping with the software it offers at www.paperclick.com
Competition is already forming to deliver the best mobile phone shopping technology: Almost 5,000 early adopters have visited www.scanbuy.comto download a test version of that company's Scan Zoom technology, which lets them link bar codes on products to such sites as Amazon and Pricegrabber.