Tuesday, November 22, 2005

Nine West Gets Mobile With Lucky

Lucky Magazine and Nine West introduce an opt-in mobile marketing campaign.

Lucky Magazine are starting a mobile marketing campaign, but they are missing the mark. There is a much better way to do this.

To see the campaign Click here

I know you're asking, Scott why do you know so much about women's magazines and their mobile marketing campaigns? It's the Maxims/Stuff magazines and the womens magazines like ELLE Girl/ Lucky that are becoming the early adopters for mobile marketing.

It is the Playboys and Sports Illustrated that have a huge opportunity, but they don't see it...yet.

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