Lucky Magazine and Nine West introduce an opt-in mobile marketing campaign.
Lucky Magazine are starting a mobile marketing campaign, but they are missing the mark. There is a much better way to do this.
To see the campaign Click here
I know you're asking, Scott why do you know so much about women's magazines and their mobile marketing campaigns? It's the Maxims/Stuff magazines and the womens magazines like ELLE Girl/ Lucky that are becoming the early adopters for mobile marketing.
It is the Playboys and Sports Illustrated that have a huge opportunity, but they don't see it...yet.