Wednesday, November 23, 2005

The National Dog Show Uses SMS

This is a good mobile marketing campaign. They have taken the SMS text voting and added content for the user. Smart.

If American Idol and their mobile marketing company were smart, they would text every person that sent a vote for Kelly Clarkson and ask if they would like to receive content/updates for Kelly. That would be a bonanza.

Do you think they thought of that?

On Thanksgiving Day, NBC will once again delight millions of viewers with its enormously popular telecast of "The National Dog Show Presented by Purina" (Nov. 24, Noon - 2 p.m. ET/PT).

This year, an integrated mobile campaign powered by GoldPocket Wireless (GPW) will enable viewers to vote via premium text messaging (62288 NBCTV) for the dog they think deserves to be awarded "People's Choice for Best in Show" and download related content.

The judges will then select one winner from the seven finalists to win the coveted "Best in Show" award. Before the judges' selection is announced, however, viewers at home will be able to weigh in on which dog they think should be awarded the "Best in Show" title. Each vote costs only $0.50, and participants will also be able to download content related to the show, pending carrier and phone compatibility

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