Thursday, November 17, 2005
ScanBuy Offers Scan Phone
Physical world connection player ScanBuy , makes the news again.
NBC30 reports on how a new technology will change the way you save money when you shop. All you need is a cell phone.
Bargain hunting may be changing big time as your cell phone revolutionizes it. You'll have the power to compare prices on just about any product, in seconds.
Is price comparison really the best application for this technology?
Olivier Attia is the CEO of Scan-Buy, which offers software that you can download to a cell phone that has a camera.
When you're shopping you can line up your camera phone with the bar code on an item, and SCAN-BUY almost instantly gives you a product description, customer ratings and a comparison of price from other e-tailers.
What if that barcode could link you TO the owner of the barcode, would that be more valuable to the consumer?
Would that be a way to create a mobile marketing campaign?
Question, where would you want the barcode to take you when you click on it?