Tuesday, November 08, 2005
Advertising Predictions For 2006
24/7 Real Media gave their online advertising predictions for 2006.
A couple that caught my eye.
4. Brand advertisers will drive the next wave of growth for the paid search market
5. Best practices in localized mobile marketing will be perfected overseas in 2006
Wireless carriers will soon deploy services with the ability to pinpoint local audiences and serve them targeted local advertising using enhanced, searchable "yellow pages" functionality. These markets will not only see the emergence of new use models, but also new business models
9. Mobile carriers will adopt new ad models to boost revenue beyond usage
SMS will be utilized primarily as a customer relationship management (CRM) tool for advertisers to continue dialog with existing customers much in the same way email is currently utilized. Ad standards will also begin to shake out for WAP display ads through the efforts of the major carriers, service providers and mobile industry group, MMA.
I will add one to the list.
10a. A new mobile search/information application comes along that becomes the "Ad-Sense for mobile" and will be bigger than Google.
Do you have a 2006 prediction for mobile advertising?