Monday, November 14, 2005

Mobile Content Gets Respect

In another sign that mobil marketing is coming, The Emmy Award show will add a category for mobile content.

The criteria are that the material must be less than 20 minutes in length and must not have appeared on TV.

Though the field of mobile content is very new, users are limited and an argument could convincingly be made that this Emmy is premature, there are still a lot of companies in action in the sector.

Only question, how will Joan and Melissa interview this category?

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