Wednesday, November 30, 2005

If I Was A Service Provider

The first thing I would accept is that voice is a commodity and soon will be given away for free.

Next, I find an application that allows me to generate revenues that both my subscribers AND advertisers could utilize.

Mobile service providers have to realize that they have an enormous untapped database that the Googles can’t touch, yet. Use that to your advantage while you still can.

Did you know there are over 3B unique web portals out there that can’t be accessed by the Explorer, Navigator, Firefox etc?

Sprint, Verizon etc have the unique ability to link 3B plus portals and generate revenues to do this.

If you told Google they could provide 3B plus sites in their database and sell advertising on them, would they find a way to tap into them?

These unique portals can:

Download a song from any CD
Register for a rebate
List allergic contents
Buy concert tickets
Put an item up on eBay
Provide bus schedule
Connect a call with a service rep

These portals will be open soon, but will the service providers be smart enough to offer it? This represents an incredible opportunity, but will they be too late?

The fear service providers should have, is a company introducing a platform that allows these portals to be accessed, while using my network. Not only am I not generating any revenues from this data application, but my backbone is being used for this. The SP provides the highway, but never collects a toll.

That’s not even the biggest problem. Once a consumer accesses these portals, a direct connection is made with a brand/advertiser, and the service provider doesn’t stand a chance at tapping into mobile marketing dollars.

There are 3 ways a SP can generate revenues from this application. Will they see it?

Here’s what I see. The closer we get to a 3rd party introducing this application on a grand scale, the service providers make a mad dash to introduce it on all of their Web enabled phones.

So service providers listen up. It’s time to put away the small- minded ringtone mentality and think big. Because if you don’t act soon, somebody else will.

In case you haven’t figured out how to get access to those portals, every packaged good has a hyperlink, you just need a camera phone.

7 comments:

Anonymous said...

When you say 'These portals will be open soon', do you have something specific in mind?

Anonymous said...

Let's say a SP does pick this up quickly and google gets cut out of the picture to a certain extent. Do you think google would consider purchasing that SP?

Anonymous said...

Vangorilla,

Great stuff.

Your characterization of Service Providers as having a "small-minded ringtone mentality" is dead on.

Just curioius...any significance to the Nestle barcode used as an illustration???

Shep

Anonymous said...

Do you mean IMS will lead to the falling of walled gardens? Is that a reality? I am working on my own mobile startup right now and everybody i speak to in the industry says forget about going it without a carrier..its hopeless and it wont change..what do you think?
p.s. i have thick client platform play on the phone

Scott Shaffer said...

I don't agree that you need a SP for implementation.

What you will need is a tool/application that is so useful, and offers so many benefits to both consumers and brands, that people will download just to take advantage.

You will also need a viral campaign that accelerates this.

"The portals will be open soon"..there are a few players that can turn these portals on.

It's a matter of creativity and marketing at this point.

Service providers should realize the walled gardens are only valuable if you can sell the fruits and vegetables you are growing inside.

Google doesn't need to buy an SP. They, AND OTHER CREATIVE companies, can just keep offering applications that use the SP's highway.

These portals will represent billions in revenues. Yes billions, when they can be accessed. Don't you think an SP would like a small piece of this pie?


There are a couple suggestions I have that would get me to download this app on my phone. I mentioned one a couple months ago. Hint hint, I have stated a number of times, porn will be the industry to adopt this technology.

If you want to know how I would get this industry started, email me.

Serge Kolesnyk said...

>I am working on my own mobile startup >right now and everybody i speak to in >the industry says forget about going >it without a carrier..its hopeless >and it wont change..what do you >think?

It depends where you are. E.g. in Ukraine carriers don't block access to outside wap/internet sites.

Do US carriers block any venturing outside of their walled garden? I mean, can Cignular/Verizon/TMobile customer actually visit mobile.google.com site or he will not be allowed?

Maybe it depends on the WAP/GPRS profile settings of the phone. For instance, a J2ME application requires different WAP/GPRS profile than WAP browser. Maybe, if you can add new profile, your J2ME app (like ShoZu - mobile Flickr) will be able to connect to a server directly.

Anonymous said...

It seems a natural for the smart SP to license Neomedia's patented technologies to access these portals. I am surprised it hasn't already happened.