Sunday, November 27, 2005

Sports Illustrated Offers Swimsuit Reveal

From Phone Content I-play reveals SI Swimsuit models

I knew that would get your attention. From a mobile marketing standpoint, isn't this better than a ringtone?

I-play , the mobile games company, and SI Mobile, part of Sports Illustrated™, one of the world's most recognized media and sports entertainment brands, today announced the North American launch of SI™ Swimsuit Reveal.

The game provides a selection of the world's most beautiful women, hiding behind the game's simple yet compulsive puzzle matching gameplay. Players must have a good memory and the ability to stay cool when the steamy image begins to be revealed!

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