This is creative and quite effective. Taggg found a great way to get permission AND offer a timely mobile marketing campaign.
Taggg has a slurpee party
Mobile marketing company, Captive Interactive, celebrated a summer of playing Taggg by launching the first ever Taggg Flash Slurpee Day.
Media partner POWER 97 (www.power97.com) launched radio spots the day prior to the event, teasing fans about the upcoming event, prompting fans to register via text-message.
The tease from the radio station gives Taggg/Slurpee permission to send SMS. Smart
On Slurpee day, participants were sent a text message at 9:00 am announcing it was Slurpee Day today and to watch your mobile phone for details on how to receive your free slurpee.
Taggg got people to WAIT for a text message..brilliant.
Beginning at 11:00 am and for the entire day messages were sent with details of the top secret location of each slurpee party and a chance at a 975 dollar Grand Prize
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