Tuesday, November 15, 2005

Red Bull And Mobiqa Do Mobile Marketing

A barcode sent via SMS, substitutes as a event ticket. Do you see how this could be utilized for other mobile marketing campaigns?

Mobiqa , a technology company supplying barcode solutions to mobile phones, has signed Red Bull as its latest client to provide mobi-tickets™ for a flagship event.

The tickets, sent as an SMS message, will be issued to all spectators at this week's Red Bull Railstorm contest in Trafalgar Square.

Only spectators with a mobi-ticket™ will be permitted entry and the event is one of the first in the UK where all ticketing will be provided via mobile phone.

Mobi-tickets™ will be scanned at the Red Bull Rail Storm to permit entry.

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