Add Taggg to the SMS player list. A great idea, but who pays for this advertising is in question.
From PR Web.com Captive launches TAGGG mobile network
The TAGGG Mobile Network facilitates one-to-one, brand-consumer relationships via text-messaging (mobile SMS – Short Mobile Service). It’s based on an opt-in approach where consumers participate to receive exclusive offers, event passes, prizes and local information from sponsoring partners.
Three ways to play Taggg.
1 - Text Hello to 82444 & qualify for instant prizes from our partners
2 - Look for a Taggg partner and text the keyword to 82444. (e.g. Text POWER to 82444)
3 - Use Taggg on Demand for instant coupons & information. Look for the Taggg keyword & text it to 82444. (e.g. Text PIZZA to 82444)
NOTE:Every Taggg message you send will be billed .50 on your mobile phone bill.
This is very similar to Qtags, but with Taggg the USER pays for the marketing. I don't know how effective this will be. Why would I pay for advertising?
With Qtags, the user sends a keyword to 78247 (QTAGS) and gets info sent to cell, email or their personalized site.
It is great to see SMS players getting more leverage from keywords in their mobile marketing campaign. Mobile marketing is coming...