Think of it as political permission mobie marketing.
From TechWeb New York City Mayor Bloomberg's campaign going mobile
New York City Mayor Michael Bloomberg's campaign is going mobile. The mayor's campaign Web site landed a spot on AOL's beta site AIM Today, where his smiling face appeared Monday morning next to the image of a cell phone and the words "Text Mike."
In addition to urging people to send messages to the mayor, the Web site offers campaign news alerts and RSS feed. Though the billionaire mayor paid for the advertisement, it warns users that they will have to pay their usual company fees for the "alerts.
All industries, services will eventually be introducing a way to interact through the mobile. Do you know how your company will?